About TraDuotech

Helping People Solve Their Problems with Care & Authenticity

We're a boutique consultancy built on a simple idea: when people thrive, businesses do too. We combine practical expertise with genuine human connection to help you grow sustainably.

Our Philosophy

Built on Trust, Driven by Results

TraDuotech was founded with a clear mission: to bridge the gap between ambitious growth goals and the human-centered approach needed to achieve them sustainably.

We believe that the best business outcomes happen when strategy, technology, and genuine care for people work in harmony. That's why we take a holistic approach—helping SaaS founders, SMBs, and growing enterprises accelerate their growth while supporting the wellbeing of the people who make it all happen.

"Our philosophy is simple: when people thrive, businesses do too. Everything we do is guided by authenticity, trust, and a genuine commitment to your success."

Results-Driven

Practical strategies that deliver measurable growth and sustainable outcomes.

Human-Centered

We put people first, building trust and authentic connections at every step.

Agile & Adaptive

Flexible solutions that evolve with your business needs and market changes.

Trusted Partners

We're with you every step of the way, from strategy to implementation and beyond.

Meet Your Partners

The Duo Behind TraDuotech

We're Lucie and Max—two experienced professionals who've joined forces to help businesses grow while empowering the people who drive that growth.

Lucie Litzelmann

Co-Founder
Sales & Marketing
Business Development

12+ years in SaaS Sales & Marketing | Expert in EMEA Market Expansion

With a background in business administration and fluency in French, English, German, and Spanish, Lucie is passionate about helping companies connect meaningfully with their audiences and achieve sustainable growth.

Core Expertise

Business development & market expansion (EMEA focus)
Pipeline management & client acquisition
Account retention, negotiation & deal closing
Sales & marketing strategy for SaaS startups and scale-ups

Lucie is a hands-on executive who has built strong relationships with both SMEs and Enterprises, specializing in penetrating EMEA regions with authenticity and strategic insight.

Max Ducroisy

Co-Founder
Tech Consultant
Digital Transformation

12+ years in SaaS & ERP Projects | Industrial Engineer | Tech Problem-Solver

As a multilingual Senior Tech Consultant with a background in industrial engineering, Max brings over a decade of experience delivering SaaS and ERP projects across procurement, supply chain, and compliance & risk domains.

Core Expertise

End-to-end digital transformation leadership
Requirements gathering to post-go-live support
Multi-industry experience (finance, manufacturing, retail, transport)
Software vendors, consulting companies & corporate experience

Max is the problem-solver who ensures that strategy and technology work seamlessly together, delivering practical solutions that drive operational excellence.

Follow our journey

TraDuotech on LinkedIn
Beyond Consultancy

Empowering People to Thrive

Our commitment to wellbeing extends beyond our consulting work. We've created two innovative apps designed to help people navigate the evolving world of work and personal growth in the digital age.

eMind Buddy

Evidence-Based CBT Tools

Evidence-based Cognitive Behavioral Therapy (CBT) tools designed to fit in your pocket. Privacy-first, science-backed, always offline, and empathy-driven.

Privacy-First

All your data stays on your device. No cloud, no tracking, complete privacy.

Science-Backed

Rooted in proven CBT techniques validated by psychological research.

Empathy-Driven

Designed with compassion to support your mental wellbeing journey.

Explore eMind Buddy

ThryveLoop

Mindset Shift & Experimentation

A Web App and Local Desktop App empowering people to shift their mindset towards curiosity and experimentation—before setting firm goals. Your gentle companion for testing new ideas through small, judgment-free experiments.

Curiosity Over Goals

Embrace experimentation before committing to SMART goals. Learn what energizes you.

Pattern Recognition

Track experiments, spot patterns, and make informed decisions about where to focus.

AI-Powered Insights

Leverage Local LLMs for insights on the web app or desktop app—your data stays private.

Explore ThryveLoop

These projects reflect our core belief: when people thrive, everything else follows. We're committed to creating tools and services that support both business growth and human flourishing.

Let's Connect and Grow Together

If our values resonate with you and you think we could support you or your business, we'd love to hear from you. Book a free 30-minute discovery session—let's talk about how we can help your business grow and help you thrive along the way.

Warm regards,

Lucie & Max