About TraDuotech

One firm.
Two focused practices.

We bring a united delivery standard with clear scope, measurable outcomes, and adoption-first execution. Each founder leads a dedicated domain.

Our approach

Independent, pragmatic, measurable

We act as an independent advisor for your value-based transformation. Our job is to make your operating model work in production: clear processes, clean data, measurable KPIs, governance that sticks, and adoption that lasts.

Whether you’re stabilizing procurement transformation or building predictable pipeline for a software business, we work with your current stack and keep scope, ownership, and outcomes crystal clear.

“Clear scope. Clear ownership. Clear outcomes.”

Independent Advisor

Value-based transformation, not tool-led projects.

Controls

Governance and audit-ready discipline.

Outcomes

KPIs, baselines, and visible progress.

Adoption

Enablement and change, built in.

Leadership

Two domains, one delivery standard

Each practice is founder-led. You get senior ownership, a clear plan, and execution that moves the needle.

Lucie Litzelmann

Co-Founder
Practice Lead
Commercial Growth

Commercial growth for software vendors in the IP and royalties space (EMEA focus).

Core expertise

Marketing, GTM strategy, and SaaS sales execution (SDR + AE motions)
New business development and pipeline creation
Lead generation campaigns and funnel discipline
Event strategy and event-to-pipeline motion
Partner/channel co-marketing and account-based outreach
AI-assisted outreach and personalization with human review

Max Ducroisy

Co-Founder
Practice Lead
Procurement & Supply Chain

Digital procurement transformation: stabilization, controls, adoption, and agentic procurement orchestration (human-in-the-loop).

Core expertise

Digital procurement: spend, intake-to-procure, S2C/S2P, P2P
Supplier management: SRM, performance, risk, innovation, sustainability
Program assurance: governance, UAT readiness, change & adoption
Agentic procurement orchestration (LLM/agents) to accelerate work without losing control
AI + automation with human-in-the-loop to improve speed and data quality